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If you’re one of the many podcast enthusiasts out there, you’re in good company. With well over 100 million podcast listeners in the US alone, chances are you’re among the multitude who tune in regularly. And, if you’re anything like the average American, you’re probably devouring around eight podcasts every week. Now, as a podcast aficionado, you’ve likely had a thought cross your mind: could you start your own podcast? But then, questions begin to swirl in your head. What would you talk about? What’s the purpose or goal of starting one? And is there anyone out there who can inspire you in this venture?

Well, let me tell you this: the answer to all three of those questions is a resounding “yes.” Not only can you start your own podcast, but you can build a construction podcast that does more than just entertain. It can help you strengthen your brand, attract talent, foster client relationships, and even generate a ton of social media content. That’s precisely what we’re diving into today. I’m here to share with you the top four types of podcasts that any contractor can start building online right now, and no, you don’t need to be the next Joe Rogan to do it.

So, before we delve into the nitty-gritty of each podcast type, let’s set the stage. It’s important to clarify that the goal of this article isn’t to teach you how to start a podcast in the technical sense. There are already countless videos out there on platforms like YouTube that cover the nuts and bolts of podcast setup. Instead, my mission here is to spark your imagination, to give you ideas on a podcast tailored specifically for your construction company.

Before we dive into the specifics of each podcast type, let me outline how we’ll approach them. For each type, I’ll begin by introducing a fictitious podcast name that encapsulates its essence. Then, I’ll elucidate the objective of the podcast, followed by who the ideal host should be. We’ll explore the potential outcomes that can emerge from starting each podcast, and finally, I’ll provide you with a real-world example to draw inspiration from.

Now that we’ve set the stage, let’s embark on this podcasting journey. Shall we?

Our first podcast type is what we like to call the “Internal Culture Building Podcast.” Imagine naming it something like “Building Our Culture.” The objective of this podcast is to bring your teams together, no matter how dispersed they may be across different office locations and projects. It’s about sharing where your company stands today and where it’s heading in the future.

So, who should take the mic for this podcast? Well, your best bet is to have the founder, an executive, or a respected leader at the helm. Their role is to engage in meaningful conversations with other leaders, team members, or trades workers on specific topics related to your company.

Now, what can you expect from starting an Internal Culture Building Podcast? Well, it can serve as a catalyst for nurturing your company’s culture, fostering unity among your teams, establishing a strong leadership presence, improving your hiring efforts, and providing you with a goldmine of ideas and inspiration for your social media content.

Need an example to get your creative juices flowing? Look no further than the “Sargent: On Track Podcast.” In their podcast, they’re dedicated to keeping their employee owners informed as they strive to enhance the health, wealth, and safety of their crew. And, fear not, we’ll include the link to all these inspiring podcasts in the description.

So, whether you’re a construction company with multiple locations or a smaller team looking to build a tight-knit culture, the Internal Culture Building Podcast could be the perfect fit for you. It’s a powerful way to keep everyone on the same page and energized for the journey ahead.

Next up, let’s dive into what we call the “Trade Advocacy Podcast.” Think about naming it something like “Trade Talk.” The primary objective here is to shine a spotlight on your trade, highlighting its importance, addressing the challenges it faces, and advocating for its advancement.

Who should be leading the charge in this podcast? Well, it’s ideal to have someone in a field leadership position, someone with a wealth of hands-on experience and strong relationships with trade workers. They’re the ones who can truly resonate with your audience.

Now, what’s in it for you when you start a Trade Advocacy Podcast? It’s an opportunity to raise awareness about the trade, not just yours but the entire industry. It’s a chance to unite our industry, to come together and tackle common challenges. And, of course, it’s a wellspring of ideas and inspiration for your social media content.

Need an example to understand the potential? Look no further than the “Dirt Talk Podcast.” In their podcast, they dive deep into dirt world issues, answer listener questions, and interview everyone from executives to operators. They’re champions of their trade, and they’re making their voice heard.

So, whether you’re a seasoned industry veteran or a newcomer eager to make a difference, the Trade Advocacy Podcast is your platform to advocate for the trade that drives our world forward. It’s about celebrating the unsung heroes who keep the gears of progress turning.

Let’s explore the intriguing realm of the “Business Story and Growth Podcast.” Picture it with a name like “Building Success Stories.” The central objective here is to peel back the layers and reveal the stories behind your company’s journey, including the highs and lows, the triumphs and tribulations.

As for who should take the reins in this podcast, it’s a dynamic duo – your company’s founder alongside another executive, perhaps a COO or a CFO. Together, they can offer a comprehensive perspective on the company’s evolution.

What’s the payoff for launching a Business Story and Growth Podcast? It’s a chance to raise awareness for your company, not just within the industry but also among potential hires and clients. It’s a powerful tool for engaging prospects and customers, giving them a glimpse behind the scenes. And, of course, it’s a treasure trove of ideas and inspiration for your social media content.

Need a real-world example to envision the possibilities? Take a listen to “Turner Mining Live.” In their podcast, they dig deep into the inner workings of building Turner Mining Group. They pull back the curtain, sharing insights into the challenges they’ve overcome, the successes they’ve achieved, and everything in between.

So, whether you’re a seasoned industry giant or a budding company looking to make a mark, the Business Story and Growth Podcast is your canvas to paint the picture of your journey. It’s a chance to celebrate your milestones, acknowledge your setbacks, and inspire others with your tale of resilience and growth.

Now, let’s turn our attention to the “Client Relationship Podcast,” a powerful tool for strengthening your bonds with clients, past and potential alike. Imagine christening it something like “Client Connect.” The primary objective here is to bring your clients into the podcasting fold, creating an environment where you can interview existing, past, and potential clients.

Who should lead the conversation in this podcast? Look to an executive or a business development manager or director, someone with a keen pulse on client relationships. They’ll serve as the perfect host to guide the discussions.

What’s the potential outcome of launching a Client Relationship Podcast? Well, it’s a robust means of enhancing your business development efforts, forging stronger relationships with both current clients and potential prospects. Additionally, it’s a wellspring of ideas and inspiration for your social media content.

For a tangible example, consider the “Specified Growth Podcast.” In their podcast, they engage in conversations with leaders and experts about overcoming adversity, scaling organizations, and creating meaningful change in the building materials and construction industry. It’s a testament to the power of client relationships and industry insights.

So, whether you’re a well-established construction firm or a newer player in the game, the Client Relationship Podcast offers a unique avenue to engage, connect, and strengthen your business relationships. It’s a chance to put your clients in the spotlight and glean valuable insights that can drive your company’s growth.

And there you have it – a comprehensive exploration of the four podcast types tailored for the construction industry. To recap, we’ve covered:

1. Internal Culture Building Podcast: This podcast serves as a unifying force for your teams, sharing your company’s present and future. With the right host, you can foster a strong company culture, unite your teams, establish a leadership presence, improve your hiring efforts, and generate a wealth of social media content.
2. Trade Advocacy Podcast: “Trade Talk” or a similar name can be your platform to champion your trade. Lead by someone with field experience and relationships, this podcast raises awareness about your trade, unites the industry, and provides a fountain of ideas for your social media content.
3. Business Story and Growth Podcast: In “Building Success Stories” or a similar podcast, your founder and an executive partner can share your company’s journey. This podcast boosts your company’s visibility, engages prospects and customers, and becomes a wellspring of ideas and inspiration for your social media content.
4. Client Relationship Podcast: “Client Connect” offers a unique space to interview existing, past, and potential clients. Led by an executive or a business development professional, it enhances your business development efforts, strengthens client relationships, and fuels your social media content strategy.

Regardless of which path you choose, one thing is clear: more contractors should strive to build a podcast. Your company needs it, your market needs it, and the construction industry as a whole needs it. These podcasts serve as bridges, connecting your company with your teams, your trade, your growth story, and your clients. They’re powerful tools for communication, unity, and progress.

So, whether you’re a construction industry stalwart or a newcomer eager to make your mark, consider the podcast as your conduit to engage, inform, and inspire. Your voice matters, your stories matter, and in a world that’s increasingly turning to podcasts for information and inspiration, it’s time for your construction company to take the center stage. Here’s to building not just structures but also a stronger, more connected industry. Happy podcasting!

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