Learning Resources.

It’s crazy that I have to say this in 2024 but social media works. Yet, many contractors are still dragging their feet. Writing off social media. Or calling it a waste of time. But as the industry continue to become younger, social media’s impact continues to increase. The contractors that don’t embrace it will be left behind. So I decided to invite Liberty Cogen on the pod to discuss social media marketing from one agency owner to another.

And here are some other topics we cover:

• Why we need more marketing agency alliances
• Marketing agencies are great at sales but not their own marketing
• The importance of real and raw content through stories
• How Liberty went from working in Theater to social media marketing in construction
• The biggest mistakes contractors make on social media
• The content that performs the best in construction
• Going viral in construction

Want to improve your construction company’s social media marketing? Work with my social media agency, Customer Growth!

Want more great social media content? Follow me on LinkedIn!

Want to improve your construction content on the road? Subscribe to our podcast, Construction Marketers!

Want to improve your construction content on YouTube? Subscribe to our YouTube channel!