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Learning Resources.
64 Minutes of Social Media Content Advice
64 Minutes of Social Media Content Advice
It’s crazy that I have to say this in 2024 but social media works. Yet, many contractors are still dragging their feet. Writing off social media. Or calling it a waste of time. But as the industry continue to become younger, social media’s impact continues to increase. The contractors that don’t embrace it will be left behind. So I decided to invite Liberty Cogen on the pod to discuss social media marketing from one agency owner to another.
And here are some other topics we cover:
- Why we need more marketing agency alliances
- Marketing agencies are great at sales but not their own marketing
- The importance of real and raw content through stories
- How Liberty went from working in Theater to social media marketing in construction
- The biggest mistakes contractors make on social media
- The content that performs the best in construction
- Going viral in construction
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