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People like Alex Hormozi and Gary Vaynerchuk pump out content like there’s no tomorrow. And if you’re anything like me, you’ve likely wondered, “how are they doing that? And how can I create more content, too?” THEN you think about what it takes to create content and get discouraged. So you settle for what you’ve been doing and continue on with your life. But here’s the thing: It doesn’t have to be that way. You can create more content without feeling overwhelmed. It’s 100% possible. And that’s what m going to share with you. Today, I’m breaking the top 9 ways you can get more ideas for construction content! So, if you ever feel “stuck” creating content, you won’t anymore.

Has your CEO been on a podcast? Do you have a projects page on your website? Do you have a blog? All of this content can be repurposed for social media. Here’s how you can think of it:

• Long-form video content can be repurposed into multiple short-form videos.
• A blog can be repurposed into several text-based social media posts.
• A projects page can be repurposed into a throwback social media post.

The point here is to USE what you have and SQUEEZE every ounce of juice out of it. This is a great way to get MORE ideas for construction content.

The reason content creation is hard is because you sometimes have no ideas. And I’ve had this problem too. So, I created a note on my phone titled “Construction Content Ideas.” And here’s what I would do. Anytime I scrolled social media, watched videos on YouTube, had a conversation with someone in the industry, and would think, “That’s a great idea for a social media post,” I would jot it down right away. Then, when it came time to create content, I had a few great starting points. But here’s the reality: Some of your ideas won’t resonate days after writing them down. But the simple act of jotting down all your ideas and inspiration will help you create more construction content.

I’ve said before, and I’ll say it again: AI makes for a horrible content creator but a great content assistant. When I’m creating construction content and get stuck, I’ll go to either Google’s Bard or ChatGPT and use the following prompts:

• Please give me content angles or topics about leadership in construction.
• Please give me content angles or topics about safety in construction.
• What are the biggest topics in the construction industry in 2023?

If you don’t like the ideas, ask for more. If you still don’t like it, ask your question in a more specific or unique manner.
Leveraging AI can help you get more ideas for construction content.

Gary Vee was the person who made this approach very popular years ago. The premise of this strategy is this: Document your journey, thoughts, or ideas over creating content. Creating content is very proactive. It requires more time and thoughtfulness. So when you run into a complete stop when creating content, just document instead. Here are some ways you can document content:

• Write down 1-3 things you learned at the end of each day and use that for future content.
• If you’re more courageous, pick up your phone and record a video of yourself sharing those takeaways.
• Record a conversation you have with a co-worker about the construction industry. With their permission, of course! And use these topics from that conversation for future content.
• Record your weekly team meeting and use those topics for future content.

The point here is that if you get stuck: Don’t create, document.

The top contractors and creators are at the top for a reason. They create the best content. So, when you need inspiration for content ideas, have a list of companies and individuals you can gain inspiration from when you need it. I have a list of top creators myself, and after reading a few of their posts, I get content ideas right away. But it doesn’t stop there. You can also gain inspiration for the type of content you want to make. It could be a video, carousel, copywriting structure, and much more! So following top contractors and creators is a great way to help you get more ideas for construction content.

Let’s be honest: We all spend time on social media every day. One of the habits I do is look back to see what I’ve liked and commented on social media. Then I think to myself, “Why did I like this post? Why did I comment on this post? And how can this be a future post?” And the cool part is that LinkedIn makes it really easy to do this:

• First, you should go to your profile.
• Then, scroll down to your activity section.
• Click on the “Show all posts” section.
• Toggle between your “comments” and “reactions” section to see what you’ve engaged with.

Reading the construction content you’ve engaged with is a great way to get more ideas for construction content.

If you create content on a regular basis, you likely have a library of great content that was posted 3, 6, or 12 months ago! If that’s you, then you should reuse those posts and upload them again! But before you post it online, make sure you do this:

• Re-edit the post to make it clearer and more concise.
• Expand on sections that would add more substance to the post.
• Use a different format to communicate the same message.
  • If it was a social media text post, make it into a video.
  • If it was a video, make it into a carousel.

Updating, improving, and repackaging older content is great for creating more content.

There’s soooo much content inspiration on a construction site. From the project progress to the conversations with the tradespeople and leadership. There’s no doubt that you’ll walk away with great content ideas after your visit. But don’t rush it. Take your time and linger. Magic happens when you aren’t rushed. If you want to get more ideas for construction content., go walk your job sites.

The CEO of any construction company has the best pulse on where the company is at. So, if you approach them and ask them about the vision, mission, leadership, or company culture, there’s no way you won’t walk away with more content ideas. If you don’t have direct access to your CEO, ask other leaders or your own manager. But remember this: If you want to get more ideas for construction content., talk to your CEO.

There’s SOOO much content inspiration in the construction industry. Don’t let a blank page or brain fog limit you from creating more content.

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